Kerby shows a shop owner, in plain language, exactly how their business looks to the world — and how to make it look better. This guide defines the mark, colors, type, and voice behind that promise.
01 · Logo
A confident K set inside a map pin — "your local spot, marked." Clean, ownable, and legible from a hero down to a favicon. Pair it with the friendly lowercase wordmark; use the full lockup wherever there's room.
Primary lockup — on light backgrounds
Reversed — on navy / dark backgrounds
Pin mark (primary)
App icon — navy
App icon — barn red
App icon — cream
One-color (navy)
One-color (reversed)
Wordmark only
Wordmark reversed
Square PNGs are for OAuth consent screens, app icons and avatars. Use the SVGs everywhere else.
02 · Clearspace & sizing
Keep clear space around the logo equal to the width of the pin on all sides. Don't crowd it.
Minimum clear space = pin width
Icon min · 20pxLockup min · 120px wideBelow these, use the pin alone
03 · Misuse
The logo is our handshake. Don't distort it.
04 · Color
Navy leads — steady and trustworthy. Barn red brings the energy, goldenrod adds warmth, and cream keeps it friendly and a little vintage. It should feel like a well-kept storefront on a good block, not corporate software.
Kerby compares two businesses and shows honest wins, ties, and losses. These three carry that meaning everywhere — consistently.
You beat the competitor here. Good grade.
A tie, or something to keep an eye on.
You're behind here. A clear thing to improve.
05 · Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Weights 600 / 700. Rounded, geometric, approachable — carries the warmth.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Weights 400 / 500 / 600. Tabular figures for scores & grades. Highly readable small.
06 · Voice & tone
Kerby speaks to a busy shop owner, not a marketer. Plain, warm, and straight — the friend who tells you the truth because they're on your side.
"Add your hours," not "optimize temporal metadata." If a shop owner wouldn't say it, we don't either.
We show wins, ties, and losses. Real results, rendered as-is. Not another vendor with a rigged demo.
Every problem comes with a clear, doable next step. We point at the fix, not just the flaw.
Always. The name is warm and a little playful — the copy should be too, without trying too hard.
"Your listing's looking good — you're ahead of them on reviews. One thing: add a couple photos."
"You're open Sundays but Google doesn't know it. Let's fix that."
"Leverage our AI-driven presence optimization to maximize local SEO performance."
"CRITICAL: 14 errors detected in your online footprint."
07 · Icon system
The pin marks your place; the lens inspects it. Use the magnifying glass as the recurring "take a look / run the audit" cue across the product — it's ownably Kerby without competing with the logo.
Search a business…
Usage: line style for anything ≤ 24px (buttons, fields, nav); the filled K-lens only at 32px and up. Keep the handle at the same lower-right angle in every version.
08 · In the wild
App / home-screen icon
kerbylocal.comFavicon & browser tab
Primary button
