I'm a auto shop · My Google profile

How complete your Google profile is, for auto shops

Two shops, same street. One has 24 photos and full hours; the other has none. You already know which one gets called.

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#05 · AUTO SHOPS

Why it matters here

Your Google profile is the storefront most customers see first, and a half-filled one reads as "maybe closed". It's also the fastest thing on this whole list to fix.

Most people don't have a mechanic until they need one badly. They search, they skim reviews for the words "honest" and "fair", and they call. Everything else is decoration.


What Kerby looks at

Photo count and how recent they are
Whether hours are complete, including holidays
Services listed, description, and recent posts

What decides it for auto shops

Review count well past the local average
Replies that sound like a person, especially on the bad ones
Clear hours and whether you take walk-ins

This one is compared on the same rubric for every trade. We haven't written auto shops-specific benchmarks for it yet.

← Everything for auto shops

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