Free while we're in beta

Everything is free right now

Create an account, get two full reports, and a free check by email every month. Paid plans come later — for the businesses that want everything, kept current.

Free
$0
no card, ever
  • Two full reports — compare a competitor, or grade one skill
  • Every check we've built, in every report
  • Coach Kerby — straight talk about your reports, with a daily limit
  • One check emailed to you each month, on us
  • No re-checking — each report is one-time
Run my first report

Built by people who've run the shop

All three of us have owned local businesses and built software for them. We know what it's like to be sold urgency by someone whose fee depends on the problem sounding bad — which is exactly why Kerby doesn't sell the fixes. Read our story →

Questions people ask

Why only two free reports?

Each report is real work — we look your business up fresh and grade what customers actually see. Two is enough to know exactly where you stand. What changes after that is time: grades drift as reviews, hours and listings change, and re-checking is what the paid plan will be for.

What's the monthly email?

A gift, not a newsletter. Each month we take one of the things we check and break it down for your business — free, whether or not you've used your reports.

Do you do the work for me?

No. Kerby tells you exactly what to do and, when it's genuinely worth it, which cheap tool can do it for you. We don't sell execution services, so there's no incentive to make things sound worse than they are.

Can I pick my own competitor?

Yes. If you don't name one, we'll use whoever currently outranks you for your category and city.