How search engines read your site for auto shops

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#08 · AUTO SHOPS

Why it matters here

A little bit of invisible markup tells Google your hours, location and reviews directly. Without it, it's guessing — and it doesn't always guess right.

Most people don't have a mechanic until they need one badly. They search, they skim reviews for the words "honest" and "fair", and they call. Everything else is decoration.

What Kerby looks at

Whether basic business markup is present

Whether your hours and location are machine-readable

Errors that stop it being used at all

What decides it for auto shops

Review count well past the local average

Replies that sound like a person, especially on the bad ones

Clear hours and whether you take walk-ins

This one is compared on the same rubric for every trade. We haven't written auto shops-specific benchmarks for it yet.

← Everything for auto shops

Three ways to start

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