How many reviews you have, and how fresh for auto shops

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#09 · AUTO SHOPS

Why it matters here

Review count is the single strongest signal most customers use to choose between two businesses they don't know. Recency matters nearly as much — a wall of five-star reviews from 2019 reads as a business that stopped trying.

Most people don't have a mechanic until they need one badly. They search, they skim reviews for the words "honest" and "fair", and they call. Everything else is decoration.

What Kerby looks at

Your review count against the benchmark for your trade and town

How recently the last few arrived

The competitor's count and pace

What decides it for auto shops

Review count well past the local average

Replies that sound like a person, especially on the bad ones

Clear hours and whether you take walk-ins

This one is compared on the same rubric for every trade. We haven't written auto shops-specific benchmarks for it yet.

← Everything for auto shops

Three ways to start

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