I'm a contractor or trade · Picking the right category

Your business category, for contractors

Pick "contractor" when you're a roofer and you vanish from the search that matters.

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#02 · CONTRACTORS

Why it matters here

Google decides which searches you show up in largely from your category. A near-miss category quietly keeps you out of the results your competitors are winning.

Plumbers, electricians, remodellers, landscapers — the pattern is the same. Customers line up three quotes, and the one who replied first and looked established most often gets it.

What Kerby looks at

Your primary category against what you actually do
How the competitor is categorised
Secondary categories worth adding

What decides it for contractors

Answering within the hour, not the day
Photos of jobs that look like the one they need
A page for each service and area you cover

This one is compared on the same rubric for every trade. We haven't written contractors-specific benchmarks for it yet.

← Everything for contractors

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with your business category measured, not guessed.

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