I'm a contractor or trade · Consistent description

Being described the same way everywhere, for contractors

If three sites describe your business three different ways, software can't tell they're all you.

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#14 · CONTRACTORS

Why it matters here

Search engines and AI tools have to decide that all these mentions are one business. Conflicting descriptions split your reputation across several half-versions of you.

Plumbers, electricians, remodellers, landscapers — the pattern is the same. Customers line up three quotes, and the one who replied first and looked established most often gets it.


What Kerby looks at

How you're described across the sites that mention you
Conflicting trading names or service lists
Which version search engines seem to believe

What decides it for contractors

Answering within the hour, not the day
Photos of jobs that look like the one they need
A page for each service and area you cover

This one is compared on the same rubric for every trade. We haven't written contractors-specific benchmarks for it yet.

← Everything for contractors

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with being described the same way everywhere measured, not guessed.

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