I'm a contractor or trade · My Google profile

How complete your Google profile is, for contractors

Two shops, same street. One has 24 photos and full hours; the other has none. You already know which one gets called.

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#05 · CONTRACTORS

Why it matters here

Your Google profile is the storefront most customers see first, and a half-filled one reads as "maybe closed". It's also the fastest thing on this whole list to fix.

Plumbers, electricians, remodellers, landscapers — the pattern is the same. Customers line up three quotes, and the one who replied first and looked established most often gets it.

What Kerby looks at

Photo count and how recent they are
Whether hours are complete, including holidays
Services listed, description, and recent posts

What decides it for contractors

Answering within the hour, not the day
Photos of jobs that look like the one they need
A page for each service and area you cover

This one is compared on the same rubric for every trade. We haven't written contractors-specific benchmarks for it yet.

← Everything for contractors

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with how complete your google profile is measured, not guessed.

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