Staying in touch with past customers for contractors

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#20 · CONTRACTORS

Why it matters here

Most local businesses never contact a customer again after the invoice. A simple reminder at the right interval is worth more than most advertising.

Plumbers, electricians, remodellers, landscapers — the pattern is the same. Customers line up three quotes, and the one who replied first and looked established most often gets it.

What Kerby looks at

Whether there's any follow-up after a job

Whether past customers get asked for a review

Whether seasonal reminders go out

What decides it for contractors

Answering within the hour, not the day

Photos of jobs that look like the one they need

A page for each service and area you cover

This one is compared on the same rubric for every trade. We haven't written contractors-specific benchmarks for it yet.

← Everything for contractors

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with staying in touch with past customers measured, not guessed.

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