I'm a contractor or trade · Mentions elsewhere

Being mentioned on sites that aren't yours, for contractors

A local news write-up or a supplier's "find an installer" page carries more weight than anything you write about yourself.

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#16 · CONTRACTORS

Why it matters here

Independent mentions are how search engines and AI tools confirm you're real and established. A handful of the right ones outweighs a lot of self-promotion.

Plumbers, electricians, remodellers, landscapers — the pattern is the same. Customers line up three quotes, and the one who replied first and looked established most often gets it.

What Kerby looks at

Which independent sites mention you
Whether trade bodies and suppliers list you
Where the competitor gets mentioned and you don't

What decides it for contractors

Answering within the hour, not the day
Photos of jobs that look like the one they need
A page for each service and area you cover

This one is compared on the same rubric for every trade. We haven't written contractors-specific benchmarks for it yet.

← Everything for contractors

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with being mentioned on sites that aren't yours measured, not guessed.

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