How many reviews you have, and how fresh for contractors

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#09 · CONTRACTORS

Why it matters here

Review count is the single strongest signal most customers use to choose between two businesses they don't know. Recency matters nearly as much — a wall of five-star reviews from 2019 reads as a business that stopped trying.

Plumbers, electricians, remodellers, landscapers — the pattern is the same. Customers line up three quotes, and the one who replied first and looked established most often gets it.

What Kerby looks at

Your review count against the benchmark for your trade and town

How recently the last few arrived

The competitor's count and pace

What decides it for contractors

Answering within the hour, not the day

Photos of jobs that look like the one they need

A page for each service and area you cover

This one is compared on the same rubric for every trade. We haven't written contractors-specific benchmarks for it yet.

← Everything for contractors

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with how many reviews you have, and how fresh measured, not guessed.

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