I'm a restaurant or café · My Google profile

How complete your Google profile is, for restaurants

Two shops, same street. One has 24 photos and full hours; the other has none. You already know which one gets called.

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#05 · RESTAURANTS

Why it matters here

Your Google profile is the storefront most customers see first, and a half-filled one reads as "maybe closed". It's also the fastest thing on this whole list to fix.

Someone's hungry, nearby, and scrolling. They're looking at your photos, today's hours, and whether the menu loads. Anything missing and they're at the next place on the list.

What Kerby looks at

Photo count and how recent they are
Whether hours are complete, including holidays
Services listed, description, and recent posts

What decides it for restaurants

Hours that are right, including holidays
Food photos that look like your food
A menu that opens on a phone without pinching

This one is compared on the same rubric for every trade. We haven't written restaurants-specific benchmarks for it yet.

← Everything for restaurants

Three ways to start

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