Most people calling around stop at the first business that picks up.
We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.
You can win every other comparison on this list and still lose the job to whoever answered. This is usually the cheapest thing to fix and the most expensive to ignore.
Someone's hungry, nearby, and scrolling. They're looking at your photos, today's hours, and whether the menu loads. Anything missing and they're at the next place on the list.
This one is compared on the same rubric for every trade. We haven't written restaurants-specific benchmarks for it yet.
None of this is worth much until it's your business next to the one down the street — with how fast you answer calls and messages measured, not guessed.
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