How search engines read your site for restaurants

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#08 · RESTAURANTS

Why it matters here

A little bit of invisible markup tells Google your hours, location and reviews directly. Without it, it's guessing — and it doesn't always guess right.

Someone's hungry, nearby, and scrolling. They're looking at your photos, today's hours, and whether the menu loads. Anything missing and they're at the next place on the list.

What Kerby looks at

Whether basic business markup is present

Whether your hours and location are machine-readable

Errors that stop it being used at all

What decides it for restaurants

Hours that are right, including holidays

Food photos that look like your food

A menu that opens on a phone without pinching

This one is compared on the same rubric for every trade. We haven't written restaurants-specific benchmarks for it yet.

← Everything for restaurants

Three ways to start

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