A calm reply to a bad review sells better than the five-star ones above it.
We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.
Replies are the only part of your reviews you control. Customers read them to find out what you're like when something goes wrong.
Someone's hungry, nearby, and scrolling. They're looking at your photos, today's hours, and whether the menu loads. Anything missing and they're at the next place on the list.
This one is compared on the same rubric for every trade. We haven't written restaurants-specific benchmarks for it yet.
None of this is worth much until it's your business next to the one down the street — with replying to your reviews measured, not guessed.
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