More customers are asking an assistant "who's the best roofer near me" and just calling whoever it names.
We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.
AI tools answer from what they can read about you across the whole web, not just your website. Businesses that are consistent and well-described get named; the rest don't come up.
Nobody shops for a roofer casually. It's usually a leak, a storm, or an insurance adjuster — and the customer is calling three numbers in a row. What they find in those two minutes decides who gets the job.
This one is compared on the same rubric for every trade. We haven't written roofers-specific benchmarks for it yet.
None of this is worth much until it's your business next to the one down the street — with whether ai assistants recommend you measured, not guessed.
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