Your business category for roofers

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#02 · ROOFERS

Why it matters here

Google decides which searches you show up in largely from your category. A near-miss category quietly keeps you out of the results your competitors are winning.

Nobody shops for a roofer casually. It's usually a leak, a storm, or an insurance adjuster — and the customer is calling three numbers in a row. What they find in those two minutes decides who gets the job.

What Kerby looks at

Your primary category against what you actually do

How the competitor is categorised

Secondary categories worth adding

What decides it for roofers

Reviews that mention insurance work and clean-up

Photos of finished roofs, not stock images

Somebody answering the phone the day of the storm

This one is compared on the same rubric for every trade. We haven't written roofers-specific benchmarks for it yet.

← Everything for roofers

Three ways to start

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