How search engines read your site for roofers

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#08 · ROOFERS

Why it matters here

A little bit of invisible markup tells Google your hours, location and reviews directly. Without it, it's guessing — and it doesn't always guess right.

Nobody shops for a roofer casually. It's usually a leak, a storm, or an insurance adjuster — and the customer is calling three numbers in a row. What they find in those two minutes decides who gets the job.

What Kerby looks at

Whether basic business markup is present

Whether your hours and location are machine-readable

Errors that stop it being used at all

What decides it for roofers

Reviews that mention insurance work and clean-up

Photos of finished roofs, not stock images

Somebody answering the phone the day of the storm

This one is compared on the same rubric for every trade. We haven't written roofers-specific benchmarks for it yet.

← Everything for roofers

Three ways to start

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