How many reviews you have, and how fresh for roofers

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#09 · ROOFERS

Why it matters here

Review count is the single strongest signal most customers use to choose between two businesses they don't know. Recency matters nearly as much — a wall of five-star reviews from 2019 reads as a business that stopped trying.

Nobody shops for a roofer casually. It's usually a leak, a storm, or an insurance adjuster — and the customer is calling three numbers in a row. What they find in those two minutes decides who gets the job.

What Kerby looks at

Your review count against the benchmark for your trade and town

How recently the last few arrived

The competitor's count and pace

What decides it for roofers

Reviews that mention insurance work and clean-up

Photos of finished roofs, not stock images

Somebody answering the phone the day of the storm

Kerby uses roofers-specific benchmarks for this one — what counts as "enough" is set against other roofers, not businesses in general.

← Everything for roofers

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with how many reviews you have, and how fresh measured, not guessed.

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