More customers are asking an assistant "who's the best roofer near me" and just calling whoever it names.
We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.
AI tools answer from what they can read about you across the whole web, not just your website. Businesses that are consistent and well-described get named; the rest don't come up.
A new client finds you on a phone, usually in the evening, usually deciding between you and two others nearby. If they can see the work and book without calling, you've got them.
This one is compared on the same rubric for every trade. We haven't written salons-specific benchmarks for it yet.
None of this is worth much until it's your business next to the one down the street — with whether ai assistants recommend you measured, not guessed.
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