I'm a salon or barber · My Google profile

How complete your Google profile is, for salons

Two shops, same street. One has 24 photos and full hours; the other has none. You already know which one gets called.

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#05 · SALONS

Why it matters here

Your Google profile is the storefront most customers see first, and a half-filled one reads as "maybe closed". It's also the fastest thing on this whole list to fix.

A new client finds you on a phone, usually in the evening, usually deciding between you and two others nearby. If they can see the work and book without calling, you've got them.

What Kerby looks at

Photo count and how recent they are
Whether hours are complete, including holidays
Services listed, description, and recent posts

What decides it for salons

Recent photos of actual cuts and colour
Booking that works at 11pm without a phone call
A steady drip of new reviews, not a burst two years ago

This one is compared on the same rubric for every trade. We haven't written salons-specific benchmarks for it yet.

← Everything for salons

Three ways to start

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