I'm a salon or barber · How fast I reply

How fast you answer calls and messages, for salons

Most people calling around stop at the first business that picks up.

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#17 · SALONS

Why it matters here

You can win every other comparison on this list and still lose the job to whoever answered. This is usually the cheapest thing to fix and the most expensive to ignore.

A new client finds you on a phone, usually in the evening, usually deciding between you and two others nearby. If they can see the work and book without calling, you've got them.


What Kerby looks at

Whether calls get answered in business hours
Whether messages and form enquiries get a reply at all
How long the competitor takes

What decides it for salons

Recent photos of actual cuts and colour
Booking that works at 11pm without a phone call
A steady drip of new reviews, not a burst two years ago

This one is compared on the same rubric for every trade. We haven't written salons-specific benchmarks for it yet.

← Everything for salons

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with how fast you answer calls and messages measured, not guessed.

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