Staying in touch with past customers for salons

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#20 · SALONS

Why it matters here

Most local businesses never contact a customer again after the invoice. A simple reminder at the right interval is worth more than most advertising.

A new client finds you on a phone, usually in the evening, usually deciding between you and two others nearby. If they can see the work and book without calling, you've got them.

What Kerby looks at

Whether there's any follow-up after a job

Whether past customers get asked for a review

Whether seasonal reminders go out

What decides it for salons

Recent photos of actual cuts and colour

Booking that works at 11pm without a phone call

A steady drip of new reviews, not a burst two years ago

This one is compared on the same rubric for every trade. We haven't written salons-specific benchmarks for it yet.

← Everything for salons

Three ways to start

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