I'm a salon or barber · Matching details everywhere

Same name, address and phone everywhere, for salons

Two different phone numbers on two different sites is a reason for a customer to give up.

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

#03 · SALONS

Why it matters here

Your details are scattered across directories you may have never visited. When they disagree, both customers and search engines trust you less.

A new client finds you on a phone, usually in the evening, usually deciding between you and two others nearby. If they can see the work and book without calling, you've got them.

What Kerby looks at

Your name, address and phone across the big directories
Old addresses or disconnected numbers still floating around
Which listings disagree with your Google profile

What decides it for salons

Recent photos of actual cuts and colour
Booking that works at 11pm without a phone call
A steady drip of new reviews, not a burst two years ago

This one is compared on the same rubric for every trade. We haven't written salons-specific benchmarks for it yet.

← Everything for salons

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with same name, address and phone everywhere measured, not guessed.

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