How many reviews you have, and how fresh for salons

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#09 · SALONS

Why it matters here

Review count is the single strongest signal most customers use to choose between two businesses they don't know. Recency matters nearly as much — a wall of five-star reviews from 2019 reads as a business that stopped trying.

A new client finds you on a phone, usually in the evening, usually deciding between you and two others nearby. If they can see the work and book without calling, you've got them.

What Kerby looks at

Your review count against the benchmark for your trade and town

How recently the last few arrived

The competitor's count and pace

What decides it for salons

Recent photos of actual cuts and colour

Booking that works at 11pm without a phone call

A steady drip of new reviews, not a burst two years ago

Kerby uses salons-specific benchmarks for this one — what counts as "enough" is set against other salons, not businesses in general.

← Everything for salons

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with how many reviews you have, and how fresh measured, not guessed.

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