Content that answers real questions

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#15 · ANSWERING COMMON QUESTIONS

Why it costs you work

The questions you answer twenty times a week on the phone are exactly what people type in first. Answering them in plain words on your site is what gets quoted back by search engines and AI tools.

What Kerby looks at

Whether your site answers the common pricing and process questions

Whether it's written plainly or padded

What the competitor answers that you don't

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Roofer Salon or barber Restaurant or café Auto shop Contractor or trade

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with content that answers real questions measured, not guessed.

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