Being described the same way everywhere

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#14 · CONSISTENT DESCRIPTION

Why it costs you work

Search engines and AI tools have to decide that all these mentions are one business. Conflicting descriptions split your reputation across several half-versions of you.

What Kerby looks at

How you're described across the sites that mention you

Conflicting trading names or service lists

Which version search engines seem to believe

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Roofer Salon or barber Restaurant or café Auto shop Contractor or trade

Three ways to start

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None of this is worth much until it's your business next to the one down the street — with being described the same way everywhere measured, not guessed.

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