Photos of your actual work

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

Not ready to run yet

We haven't finished the rubric for this one, so there's nothing honest to run against it. In the meantime, the full comparison covers everything that is ready.

Want this one first? Leave your email and we'll tell you the moment it's ready — it also tells us which checks to build next. Meanwhile you'll get one finished check by email every month, free.

We'll email you a sign-in link, not a newsletter. Nothing else, ever.

#11 · MY PHOTOS

Why it costs you work

Photos of real jobs, staff and vehicles are what convince someone you exist and do good work. They're also the thing owners most often haven't touched in years.

What Kerby looks at

How many photos you have and when the newest went up

Whether they show real work versus stock images

How the competitor's photos compare

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Roofer Salon or barber Restaurant or café Auto shop Contractor or trade

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with photos of your actual work measured, not guessed.

Run the comparison

Type your business and we look up what customers actually see. Free to run — a free account opens the result.

Compare me now

Get your free reports

A free account comes with two full reports — compare a competitor, or grade one skill. No credit card, ever.

Create my free account

One check a month, free

Every month we email you one of our checks, broken down for your business. A gift, not a newsletter.

How free works