A calm reply to a bad review sells better than the five-star ones above it.
Kerby is built by three founders who've run local businesses themselves. Meet the team →
We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.
We haven't finished the rubric for this one, so there's nothing honest to run against it. In the meantime, the full comparison covers everything that is ready.
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Replies are the only part of your reviews you control. Customers read them to find out what you're like when something goes wrong.
The benchmark for “enough” is different for a roofer than a salon. Pick yours.
None of this is worth much until it's your business next to the one down the street — with replying to your reviews measured, not guessed.
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