Trust · Dimension 10

Replying to your reviews

A calm reply to a bad review sells better than the five-star ones above it.

Kerby is built by three founders who've run local businesses themselves. Meet the team →

In the works

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#10 · REPLYING TO REVIEWS

Why it costs you work

Replies are the only part of your reviews you control. Customers read them to find out what you're like when something goes wrong.


What Kerby looks at

What share of reviews get a reply
How quickly replies go up
Whether the negative ones get answered too

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with replying to your reviews measured, not guessed.

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