Staying in touch with past customers

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#20 · PAST CUSTOMERS

Why it costs you work

Most local businesses never contact a customer again after the invoice. A simple reminder at the right interval is worth more than most advertising.

What Kerby looks at

Whether there's any follow-up after a job

Whether past customers get asked for a review

Whether seasonal reminders go out

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Roofer Salon or barber Restaurant or café Auto shop Contractor or trade

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with staying in touch with past customers measured, not guessed.

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