AI visibility · Dimension 16

Being mentioned on sites that aren't yours

A local news write-up or a supplier's "find an installer" page carries more weight than anything you write about yourself.

Kerby is built by three founders who've run local businesses themselves. Meet the team →

In the works

We haven't finished writing the rubric for this one, so it won't appear in your comparison yet. It's here so you know what's coming — and the advice below still holds if you want to get ahead of it.

Not ready to run yet

We haven't finished the rubric for this one, so there's nothing honest to run against it. In the meantime, the full comparison covers everything that is ready.


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#16 · MENTIONS ELSEWHERE

Why it costs you work

Independent mentions are how search engines and AI tools confirm you're real and established. A handful of the right ones outweighs a lot of self-promotion.


What Kerby looks at

Which independent sites mention you
Whether trade bodies and suppliers list you
Where the competitor gets mentioned and you don't

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with being mentioned on sites that aren't yours measured, not guessed.

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Type your business and we look up what customers actually see. Free to run — a free account opens the result.

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