Your business category

In the works

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#02 · PICKING THE RIGHT CATEGORY

Why it costs you work

Google decides which searches you show up in largely from your category. A near-miss category quietly keeps you out of the results your competitors are winning.

What Kerby looks at

Your primary category against what you actually do

How the competitor is categorised

Secondary categories worth adding

What does this mean for your trade?

The benchmark for “enough” is different for a roofer than a salon. Pick yours.

Roofer Salon or barber Restaurant or café Auto shop Contractor or trade

Three ways to start

Want to know where you actually stand?

None of this is worth much until it's your business next to the one down the street — with your business category measured, not guessed.

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